They all have a catch phrase on TV, something that sounds deeper than it is to trick your brain.
I drink designer Keurig coffee at home, but for some reason I drink instant coffee on the ride when I have to be at work early. Its a little more rugged, and the Keurig don't brew it hot enough.
Anyway I'm standing in front of the stove half asleep yesterday morning, anticipating another incredibly exciting day at The Booze Emporium and waiting for the water to boil, and the ad exec in my mind came up with:
Harsh Reality Instant Coffee - A bolder brew that stands up well to your commute.
I should get paid for this stuff.
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